Research & Data
The Gift Price Index (2026)
How much do gifts actually cost? We analyzed 4,653 gift products to build a comprehensive price index across occasions, relationships, and interests — so you know exactly what people are spending.
Last updated: April 2026 | Data source: Amazon product catalog analysis
Gift Price Distribution
Where most gifts fall on the price spectrum.
Average Gift Price by Occasion
How gift spending varies across holidays and life events.
| Occasion | Avg Price | Min | Max | Products |
|---|---|---|---|---|
| Easter | $178.09 | $9.99 | $3621 | 23 |
| Anniversary | $95.59 | $5.61 | $499.99 | 41 |
| Fathers Day | $90.29 | $5.84 | $1669 | 35 |
| Valentines Day | $83.49 | $8.24 | $1669 | 34 |
| Birthday | $57.66 | $3.59 | $4618 | 587 |
| New Year | $57.07 | $6.5 | $4618 | 377 |
| Christmas | $52.69 | $4.99 | $4618 | 518 |
| Thanksgiving | $51.55 | $4.48 | $1669 | 99 |
| Tin Anniversary | $49.99 | $49.99 | $49.99 | 1 |
| Graduation | $49.06 | $6.14 | $149 | 26 |
| 18th Birthday | $48.3 | $11.99 | $99.95 | 3 |
| Boss Day | $39.99 | $39.99 | $39.99 | 1 |
| 3rd Anniversary | $39.99 | $39.99 | $39.99 | 1 |
| 30th Anniversary | $39.99 | $39.99 | $39.99 | 1 |
| 10th Anniversary | $39.99 | $39.99 | $39.99 | 1 |
| Retirement | $39.82 | $7.97 | $479 | 63 |
| Cotton Anniversary | $36.99 | $36.99 | $36.99 | 1 |
| 20th Anniversary | $36.48 | $32.97 | $39.99 | 2 |
| 15th Anniversary | $34.76 | $29.52 | $39.99 | 2 |
| 1st Anniversary | $34.3 | $9.96 | $58.64 | 2 |
| 25th Anniversary | $33.97 | $28.95 | $39.99 | 3 |
| Mothers Day | $29.56 | $2.99 | $135.98 | 29 |
| 30th Birthday | $27.71 | $15.44 | $39.99 | 2 |
| Paper Anniversary | $26.66 | $19.99 | $39.99 | 2 |
| 5th Anniversary | $26.49 | $12.99 | $39.99 | 2 |
| 70th Birthday | $26.35 | $13.99 | $39.99 | 7 |
| Wood Anniversary | $24.13 | $8.26 | $39.99 | 2 |
| Farewell | $22.67 | $9.99 | $47.77 | 23 |
| 2nd Anniversary | $22.56 | $7.71 | $39.99 | 3 |
| 80th Birthday | $20.11 | $13.45 | $39.99 | 5 |
| Leather Anniversary | $19.99 | $19.99 | $19.99 | 1 |
| Silver Anniversary | $18.14 | $6.49 | $28.95 | 3 |
| 21st Birthday | $15.77 | $6.14 | $25.4 | 2 |
| 50th Anniversary | $14.84 | $6.01 | $28.67 | 4 |
| 50th Birthday | $13.99 | $13.99 | $13.99 | 1 |
| 60th Birthday | $13.13 | $5.3 | $21.59 | 5 |
| Halloween | $12.69 | $5.91 | $29.99 | 7 |
| Gold Anniversary | $6.7 | $6.7 | $6.7 | 1 |
Average Gift Price by Relationship
How much people spend depending on who the gift is for.
| Recipient | Avg Price | Products |
|---|---|---|
| Gifts for Son | $133.35 | 75 |
| Gifts for Christmas | $121.76 | 20 |
| Gifts for Parents | $90.28 | 64 |
| Gifts for Husband | $81.53 | 198 |
| Gifts for Boys | $74.78 | 135 |
| Gifts for Brother In Law | $72.6 | 20 |
| Gifts for Daughter | $71.99 | 86 |
| Gifts for Nephew | $71.81 | 59 |
| Gifts for Adults | $69.44 | 21 |
| Gifts for Brother | $69.1 | 153 |
| Gifts for Boyfriend | $65.58 | 318 |
| Gifts for Mother In Law | $63.22 | 23 |
| Gifts for Men | $58.22 | 376 |
| Gifts for Dad | $54.23 | 469 |
| Gifts for Uncle | $53.63 | 68 |
| Gifts for Son In Law | $52.82 | 43 |
| Gifts for Grandfather | $52.74 | 56 |
| Gifts for Sister In Law | $51.78 | 23 |
| Gifts for Teachers | $51.24 | 131 |
| Gifts for Runners | $49.88 | 23 |
Average Gift Price by Interest/Hobby
What you can expect to spend based on the recipient's interests.
| Interest | Avg Price | Products |
|---|---|---|
| Veterans | $263.15 | 19 |
| Pilates | $137.89 | 45 |
| Kobe Bryant | $130.71 | 12 |
| Tech | $112.99 | 158 |
| Astronomy | $87.53 | 50 |
| Iron Man | $80.67 | 19 |
| Golf | $73.63 | 65 |
| Hunting | $72.93 | 72 |
| Cat | $70.72 | 6 |
| Woodworking | $59.55 | 137 |
| Running | $58.88 | 10 |
| Old Fashion | $57.1 | 21 |
| Rafael Nadal | $56.34 | 12 |
| Outdoors | $55.79 | 98 |
| Stephen Curry | $55.38 | 20 |
| Motorcycle | $55.03 | 45 |
| Gordon Ramsay | $54.86 | 20 |
| Camping | $54.22 | 98 |
| Cooking | $54.06 | 124 |
| Science | $53.45 | 42 |
| Star Wars | $52.44 | 113 |
| Beach | $50.34 | 107 |
| Christmas | $45.79 | 17 |
| Fitness | $43.84 | 77 |
| Tennis | $42.7 | 92 |
Best Value Gifts
Highest-rated gifts relative to their price. These products punch well above their weight — great ratings at affordable prices, with at least 500 verified reviews.
| # | Product | Price | Rating | Reviews |
|---|---|---|---|---|
| 1 | Justice League Gift Bag | $5.99 | 4.8 / 5 | 4,059 |
| 2 | Iron Man Funko POP! Keychain | $6.53 | 4.7 / 5 | 1,200 |
| 3 | Funko Naruto keychain | $6.80 | 4.8 / 5 | 2,284 |
| 4 | Crossbow Wax & Lube | $6.97 | 4.7 / 5 | 2,771 |
| 5 | Do Not Disturb - Gaming Socks | $6.99 | 4.7 / 5 | 7,993 |
| 6 | Waterproof Plant Labels | $6.99 | 4.6 / 5 | 14,752 |
| 7 | iPhone 11 Iron Man Case | $7.44 | 4.7 / 5 | 627 |
| 8 | Athletic Tube Socks | $8.46 | 4.8 / 5 | 659 |
| 9 | Custom Baseball Mouse Pad | $8.49 | 4.8 / 5 | 1,880 |
| 10 | Electronics Travel Organizer | $7.99 | 4.5 / 5 | 3,484 |
Methodology
The Gift Price Index is based on an analysis of 4,653 gift products tracked by ThousandGiftIdeas. Prices are sourced from the Amazon Product Advertising API and reflect current listed prices at time of data collection.
Occasion and relationship price averages are calculated by linking products to the gift guides they appear in, which carry occasion and relationship tags. A single product may appear in multiple guides. "Best value" is calculated as (rating / price) * 100, filtered to products between $5–$100 with 4.5+ stars and 500+ reviews.
The median price is a more representative measure of "typical" gift spending than the average, as the average is skewed by high-end outliers.
Cite This Research
If you reference this data in your content, please link back to this page:
According to the <a href="https://thousandgiftideas.com/research/gift-price-index">ThousandGiftIdeas Gift Price Index</a>, the average gift costs $58.48 while the median gift price is $25.99.